Free Digital Marketing certification course for beginners
Learn the fundamentals of digital marketing
Master the basics of digital marketing with the Google Digital Garage Interactive Advertising Bureau accredited course. Free of charge.
Google trainers have created 26 modules with practical exercises and real-world examples and actionable next steps.
Use these interactive courses to gain the knowledge and skills you’ll need to grow your business.
Why get certified
Improve your CV and stand out from the crowd
Google’s digital marketing training program is accredited by the Interactive Advertising Bureau (IAB).
Gain an industry-recognised certification with IAB Digital Marketing Specialist.
Who is it for?
This course is for business owners, entrepreneurs and CEOs who want to learn how to build a successful online presence.
This course is also for digital marketers looking to refresh or update their knowledge or skill.
This course isn’t just for digital marketers. Anyone in business can benefit from taking this course to learn the basics of how to use digital marketing tools to grow their business.
How Digital Garage works
1: Learn new skills with engaging bite-sized video tutorials then test your knowledge with a quick quiz.
2: Pass the final 40-question exam and attain certification
3: Download your new qualification and showcase it on LinkedIn and your CV
The course consists of 26 modules and takes approximately 40 hours to complete in your own time. Feedback and exam questions are included in the course materials.
Once you finish the course, you’ll have everything you need to pass the certification exam and use all of the tools digital marketers use every day.
Skills you’ll learn.
Analytics and Data Insights
The introduction to Analytics will teach you how to collect and analyze user data. Afterwards, you’ll be able to turn these insights into actionable information.
You will learn how to define and track clear goals, segment audiences and analyze data to improve your online marketing efforts.
Learn how to grow brand awareness, gain new customers and retain existing ones by creating content that’s relevant and resonates with your audience.
Get noticed in a crowded marketplace by identifying the most appropriate advertising channels for your business and creating the right messages and visuals.
Learn all the strategies and tools to create an e-commerce website that’s optimized for conversions and improves your bottom line.
Master the art of email marketing to reach customers with engaging communication track responses learn to A/B split test and create a simple landing page.
Learn how to engage potential customers nearby using local directories, mobile marketing, and building a local search presence.
Take advantage of the growing importance of mobile in your campaign. Conduct responsive ad campaigns across multiple devices, understand the different app types and market to mobile customers with the right message.
Search Engine Marketing (SEM)
How to use keyword research in Google Ads to drive more website traffic. It includes information about the tools you can use for keyword research and how to do it efficiently.
Search Engine Optimisation
Learn about the differences between organic and paid search, develop an effective SEO plan, and optimise website pages so that users can find content easier.
You need to know which social networks are right for your brand. You also need to create engaging content that users will love and measure your success.
Learn how to integrate video into your marketing strategy and how to create a video that’s engaging and drives action.
Create a better user experience and identify the right digital channels to achieve your business goals.
Why Google Digital Garage?
Presented by Google trainers and accredited by the IBA (Interactive Advertising Bureau). You can learn at your own pace and take the course anywhere, anytime.
Richard Yu, Google AdWords product manager said: “Digital marketing is rapidly evolving, becoming more complex and sophisticated. This course is designed to help digital marketers become better informed, get a better understanding of the industry and equip them with the tools they need to succeed.
Join more than 300,000 people who have already acquired this qualification and are using it to develop and improve their careers.
By completing the course, you’ll become a Google Certified Digital Marketing Professional (GCDMP), which is endorsed by the IAB’s Digital Marketing Institute. It is also completely free of charge.