How to use Video Marketing to Grow your Business
The Importance of Video Marketing
Video marketing is one of the most dominant forms of digital marketing. Video marketing is used for a huge range of purposes, such as advertising your products or services, generating leads, and engaging with your target audience.
Getting started with video marketing is comparatively easy and inexpensive- all you need to do is to create an account on Youtube or any other online video hosting website, upload videos there and then promote the content on your social media channels.
The Opportunity that Video Marketing Provides:
Video marketing offers you so many opportunities to promote yourself and your business that it’s hard to list them all here! For instance: promotional videos show off what you offer in a way that text simply can’t. Promotional videos can be used to showcase product demonstrations or offer explanations of service details.
Even if you’re just starting, video marketing is an excellent way to engage your targeted audience and show them exactly what they’re missing out on by not investing in your business. This is because people love to watch other people do things.
The Components of a Video Marketing Campaign
Video marketing campaigns consist of the following components: concept, copy, audience, production and distribution.
Concept – The idea behind the video marketing campaign. What do you want to convey in your video? Is your idea one that is expressed solely through text or does it require a visual presentation?
Copy – Writing about what you want to convey in the video. Don’t forget to include main points and sub-points! Make sure that everything is conveyed clearly and concisely so that people can understand it as quickly as possible. It doesn’t have to be perfect because we are still working out who will be watching! Keep it simple though- don’t overcomplicate things! Your videos will be watched more if the content is easy to digest.
Audience – Who are you targeting? What do they want to know? How will you tell them? Will you use an emotional appeal or a logical appeal? Where will you post the video (e.g. Facebook, Twitter, Youtube) and how will you promote it?”
Production – The recording of your video. There are several different ways you can achieve this depending on the budget you have. You can either use a phone, webcam, smartphone or professional video recording equipment.
Distribution – The last step is the most important one! This is where you post your video online so that people can see it. This will be your marketing strategy that will determine how effective your video marketing campaign will be.
Basics of How to Produce Videos
Video marketing has been around for a long time and there are many different styles to choose from. That’s why this article will help you figure out the basics of how to produce videos so that you can use them in your marketing strategy.
1) If you have a business or product that needs to be explained, start with an idea of what your video should answer. Be specific about the objective of your video and think about the language you might use.
2) Consider the type of video content that would be best for your topic and audience. For instance, if I wanted to make a guide on potty training my child, I would probably do better with short 15-second videos than with long movies.”
3) Search YouTube for how-to video tutorials. Practice how to edit and upload videos until you get the hang of it. Ask a friend or two to critique your work and remember that they’re just there for your reference!
4) Choose a good video site like Promo, which will allow you to create professional-quality videos for free. Simply create your account and start uploading videos as soon as you’re done!
Key Metrics that Matter to Your Successful Video Campaign
Start tracking the following metrics for your video’s success and measure them regularly to gauge progress.
- Views: Views are an important measure because it tells you how many people are watching your videos and is a good indication of how popular (or not) they are. You can compare this metric with past numbers to see if you’re gaining any traction or falling behind on views from the previous month/year.
- Likes: The number of likes your videos have. This is also a good way to measure the popularity of your videos and can also be compared with other metrics to see how they’re trending (i.e. if likes are increasing or decreasing). You might also want to consider comments as well, but generally likes will give you more insight into what people think about your content.
- Shares: The number of shares that your videos get. This is a good measure to see how likely your audience is to recommend your video. The more people sharing, the more people that will be exposed to your content and the more interested they can be in what you have to say.
- Comments: The number of comments on your video. This is also a great way to get insight into what people are saying about your content. Comments can give you an idea of what your audience needs and what the biggest questions are, for example. Having insightful comments from your audience is essential to creating a quality video.
- Ratings: The percentage of people that have rated your videos. This metric tells you how popular your videos are and gives you ideas on what kind of content to produce in the future. Higher ratings can also increase click-through rates and lead to more sales. The most-viewed videos on YouTube have an average rating of 4.5. If you don’t have a lot of views, to begin with, it’s best to keep the rating low just in case you do not have a lot of future views.”
The following are different video marketing formats to help you decide which type of video would be best for your business.
Explainer videos
An explainer video is a type of video created to provide an overview of a product, service, or concept. They are typically made by businesses to attract new customers and provide demonstrations on how the company’s products work.”
Infomercials videos
An infomercial is a type of video that provides information about a product or service, often in the form of a demonstration. This is used for selling products, especially to consumers who may not be interested in making purchases online.”
Skit videos
A skit video is a humorous or self-deprecating comedy video that weaves snippets of everyday life into various scenarios. These videos are often portrayed by a Vlogger and can be used to reveal aspects of daily life or inform viewers about particular products.
Whiteboard videos
A Whiteboard video is a type of video that uses a sketchpad or whiteboard to act out the storyline of a movie, skit, or another piece of content. The videos usually consist of an individual speaking on-camera while drawing out what he/she is saying in real-time.”
Pitch videos
A pitch video is a type of video that is designed to elicit an emotional response from the viewer. It’s used to persuade potential customers to take action by providing a well-thought-out story or description of why what is being sold is the best choice for them.
Animated videos
Animated videos are a form of video production in which the characters are drawn, rather than the figures being filmed in live-action. They can be any length and detail depending on what the film is about.”
live-action videos
A live-action video, or just an action video for short, is one that mainly consists of actors interacting with each other or objects (and occasionally props) on screen. (Live-action does not necessarily mean that there is no animation.) This type of visual media typically involves actors speaking their lines while a camera records them.”
Product demonstrations videos
A product demonstration video is a type of video that gives a quick overview of how products work and sometimes includes reviews from other people. These videos are usually helpful to the viewer for making decisions on what products to purchase.”
Interactive video content
Interactive video content is content that allows the viewer to engage with it at their own pace and not be forced by pre-selected options. Interactive video can allow a viewer to go back, forth, or move around freely to get the most out of what they are viewing.
Technology is changing the way marketing is done, and there are more video formats now than ever before. If you want to make your company’s vision clear and persuasive, choose one of these video formats to get the job done!
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