We’ve all had that moment when we hear about the latest social media marketing strategy or see a trend on Twitter and we think “I should do that”. But then, like so many good people with great ideas, you never get around to it.
That’s because managing social media is a full-time job – something no single person can handle.
Hootsuite’s done what none of us could do and made the job of online content management infinitely more manageable.
How to make social media management more manageable
Hootsuite is a management tool that lets you monitor and work on all your social media accounts from one place. It also helps you to schedule and publish content like tweets, Facebook posts, and LinkedIn updates so that you’re not always tied to your computer.
Keep your customers involved in the discussion
What is it? Every day your company has something to say. Maybe it’s about a product promotion, a customer case study, a question-and-answer session on Twitter or an invitation to a webinar. It’s important; your community of customers and prospects want to be part of the conversation.
But most organizations are struggling to manage this. They can’t keep up with all their social media sites, so important messages fall through the cracks. That’s where Hootsuite comes in.
Not only does it allow you to monitor your brand’s online presence, but it also allows you to…
1: Schedule posts at specific times and manage all of your social media campaigns.
2: You can direct your customers and prospects to the web pages of your company, your blog, or any other content you create.
3: You can also use Hootsuite as a brand advocate, posting messages that encourage interaction between your customers and your company. It’s a way to quickly share information with people who are already interested in the products or services you offer.
4: With Hootsuite, you can do all this from one place – and it’s completely free!
5: You can even schedule content to be posted across all your social media accounts from the Hootsuite dashboard. That means no more juggling emails and browser windows when you need to post updates.
6: Best of all, Hootsuite integrates with all your favourite websites, including Facebook, Twitter, LinkedIn and Google Plus. So you’ll never miss an opportunity to tell people what you’re doing or ask for their business.
7: You’ll be able to monitor what’s going on in real-time.
Who uses Hootsuite
Hootsuite is an online service that can be used by any business that has a social media presence. They offer a free version of their service, but the paid version has more features and is designed for bigger businesses.
Their customers include Microsoft (their marketing team), Instagram, The New York Times, Starbucks and many others.
Make social media marketing easy
Hootsuite is the next big thing for social media marketing, it will change the way you do things. But rather than waiting until you have more time to figure out how to use it, get a head start now. Sign up for a free account and try it out!