
What is SMS Marketing Software & How Does it Work?
SMS marketing software (short message service marketing) enables businesses to send messages to mobile phone numbers.
Text Message Marketing Software is used to send out promotions, updates and other communications via text messages.
This includes the usual info about promotions and deals but also offers reminders about reservations, a request to call back, or more specific requests that are personalized to the user.
Because this communication is brief and requires little interaction with customers, SMS marketing can be an efficient tool for companies.
95% of texts are read within 3 minutes of being received, so they can reach a lot of people quickly. It is also cost-effective compared to other forms of communication.
You can send out text messages from your computer, so you don’t need to hire a professional SMS marketing service provider. This makes this software an affordable way to reach your customers more effectively.

Two-thirds of people prefer to receive offers by text.
75% Of people prefer offers to be sent via text. This is partly because these messages fit into their schedule. They don’t have to be checking their email or Facebook all the time to see the latest offers, but they can read them at their convenience.
It is also a convenient form of communication. You can send an offer and have it delivered to the inbox of the recipient straight away.
Sending bulk text messages is easy, especially if you have SMS marketing software that you can use to design your offers and promotions. One of the advantages of SMS marketing software is that it is not just used in marketing. It can be a useful asset for any business to use for communications with customers.
Most people respond to SMS offers in less than 2 minutes.
Most people respond to offers within 90 seconds, so you can send an offer and have it delivered straight away. It is also easier to respond to messages on a mobile phone than to use email. You can send a message quickly and have an instant response.
SMS marketing software is used to send out promotions, updates and other communications.
- It is a cost-effective way of communicating with customers.
- Text staff and customers from a single account
- You can reach your target audience more effectively and efficiently.
- Send and receive instant text messages with an online SMS chat
- Convert your email into texts and reply with emails.
- Schedule online your important SMS alerts, reminders and campaigns
- Mail merge SMS sending allows you to personalize messages with personal information and custom messages.
- Text marketing lists are helpful for sorting contacts and sending messages to specific groups.
- Upload mobile numbers from Excel or copy them from the clipboard.
- SMS unsubscribe management allows users to opt-out at any time,
What businesses use SMS Marketing Software?
SMS Marketing Software is used by businesses large and small new or well established.
- Dentists
- Restaurants
- Travel agencies, hotels and car rental companies
- IT, health & beauty care and pharmaceutical industries
- Businesses that provide services like cleaning, plumbing and painting
- B2B companies such as dealers and distributors
- Retail stores and boutiques
And so many more.
What can you do with SMS marketing software?
Businesses can send out news about company updates, events and new products.
SMS marketing software enables businesses to communicate with customers by promoting upcoming and current deals, discounts or sales.
Easily schedule sending SMS marketing alerts, reminders and campaigns.
SMS marketing software is used by small businesses and business-to-business companies for customer engagement. It is especially useful for companies that want to connect with existing and potential customers more effectively.
How does it work?
SMS Marketing Software is easy to set up and start sending Text Messages immediately. You upload your contacts from a CSV or Excel file and create SMS lists to send promotional texts.
You can quickly send bulk SMS messages to your lists and manage the entire process with SMS Marketing Software.
Which SMS Marketing Software Is Best For You?
1:Omnisend eCommerce marketing platform is for eCommerce store owners and online marketers who need help promoting their brand and products. Omnisend has tools and services such as Mail Merge, SMS marketing, and online chat.
2: TextMagic text messaging software is among the easiest to use and it supports unlimited contacts and lists. You can create automated marketing campaigns with the help of TextMagic.
3: Messente’s SMS Marketing Tools enable you to track the success of your mobile marketing campaigns. Messente offers real-time analytics that shows how many leads, clicks and orders each text message generated for your business.
In today’s age of social media, it’s becoming harder for small businesses to stand out from their competitors since there are so many available platforms for communication.
With text message marketing you can quickly connect with potential customers without the time investments you would spend on other advertising mediums like newspapers or social media ads.
All that is needed is a mobile phone number which costs nothing more than one text message to send a proven, cost-effective and time-saving method of communication to give your business a strong foundation.
In summary, SMS marketing software is an affordable way to reach a wide audience of potential customers. It is used by small businesses and business-to-business companies alike to engage with customers in a cost-effective manner.