Why You Should Include Videos On Your Web pages
What are the benefits of using a video on your web pages?
Getting and keeping people’s attention with text alone is challenging, but videos can help you increase visitor engagement. Videos also rank higher on Google search pages because they are more likely to be watched, shared and liked. This helps your website get more and more exposure.
Adding a video to a page is going to keep people on that page 2x longer than a plain text version of your website. For example, if you have to explain your business services in plain text, they will skim through it & then click away to go check out another page.
However, if you gave that same information in video format they would probably watch the whole thing, and then come back to see what else you have to offer.
A video is a very effective way to add value to your page.
A whopping 88% of people say they were convinced to buy a product or service by watching a company’s video. That’s because videos tell their stories, connect with customers and make them feel valued.
Did you know a video on a webpage can increase your backlinks 3x?
Uploading a video to your webpage will increase the number of backlinks you get. When Google crawls the web they are able to view your video content, rather than just a text-based page. Google sees more value in video content and indexes it more often.
A video on your page will also help you get more traffic. People love videos so they are more likely to share them on their social media feeds.
Pages that include video are 53x more likely to appear on page one on any given search.
Video is a great way to grab the attention of potential and current customers. By using video on your webpage you are able to show people what makes you different from the competition, demonstrate your processes, and share your story.
How video can help your SEO?
People enjoy watching videos they are more engaging and entertaining than plain text. People stay on your page longer because of the extra value they get from watching them.
Google loves videos because they are more likely to be clicked on and watched than any other content type. This means you will get more indexed pages, which means the higher your rankings.
People remember more of what they hear and what they see. A video is a great way to share your business information and tell the story of your product or service.
What’s the most effective type of video to make?
Companies use a variety of different videos. 42% mostly use live-action footage, 33% primarily use animated videos and 15% mainly use screen recorded footage.
Post your video on YouTube & embed it on your webpage.
Google owns Youtube, so it makes sense to put your video there too. Along with posting your video on Youtube, be sure to embed it on your site & when you post your video use hashtags that are relevant to your video content.
Including a video on your pages is an all-in-one marketing tool. It conveys a message through words & images, and it also entertains.
A video on your page creates engagement and keeps people around, which creates a lead generation opportunity for you. It is a big reason why your business’s website should include video.